Types of Research

Types of Research

• Institution, Person, and Brand Identity Research
• Brand Reputation & Image Research
• Brand Recommendation and Trust Score Measurement (NPS & NTS)
• Advertising Perception Research (pre-test / post-test)
• Packaging, Name, Logo, and New Product Testing

• Fast Moving Consumer Goods, Household Consumer Goods, Industrial & Service
• Company / Product Satisfaction Surveys
• Concept Testing, Product Testing, Packaging Testing
• Customer Profiling & Clustering (segmentation) Research
• Customer Needs & Expectations & Motivation Research

Loyalty Research

• Customer Satisfaction & Loyalty Research
• Service Channels Satisfaction and Quality measurements
• Employee Satisfaction & Company Loyalty Surveys

• Availability Research
• Price Determination Research
• Retailer Satisfaction and Expectations Surveys
• Sales Force Research-Promotion & Price & Product Placement Performance Analysis

• Industry & Competitor Analysis
• Feasibility Studies
• Production, Import-Export Data, Domestic Market Shares
• Expectations and Forecasts for the Future of the Sector
• Market Size Estimates
• Investment Research

• Public Opinion Research
• Political Research
• Social Structure & Lifestyle Research
• Socio-Economic Research
• Family & Child, Adolescent and Youth Research
• Tourism Research
• Health Research
  
  For more details on the subject, you can visit the Cyprus Market Research Topics content on our new website.