Types of Research
Research is the first and last wish of those who know how to think.
Types of Research
1) BRAND & CUSTOMER EXPERIENCE RESEARCH
Brand Research
- Institution, Person, and Brand Identity Research
- Brand Reputation & Image Research
- Brand Recommendation and Trust Score Measurement (NPS & NTS)
- Advertising Perception Research (pre-test / post-test)
- Packaging, Name, Logo, and New Product Testing
2) CUSTOMER EXPERIENCE RESEARCH
Customer Attitude & Behavior and Expectation Research
- Fast Moving Consumer Goods, Household Consumer Goods, Industrial & Service
- Company / Product Satisfaction Surveys
- Concept Testing, Product Testing, Packaging Testing
- Customer Profiling & Clustering (segmentation) Research
- Customer Needs & Expectations & Motivation Research
Loyalty Research
- Customer Satisfaction & Loyalty Research
- Service Channels Satisfaction and Quality measurements
- Employee Satisfaction & Company Loyalty Surveys
3) RETAILER RESEARCH
- Availability Research
- Price Determination Research
- Retailer Satisfaction and Expectations Surveys
- Sales Force Research-Promotion & Price & Product Placement Performance Analysis
4) SECTORAL RESEARCH
- Industry & Competitor Analysis
- Feasibility Studies
- Production, Import-Export Data, Domestic Market Shares
- Expectations and Forecasts for the Future of the Sector
- Market Size Estimates
- Investment Research
5) SOCIAL RESEARCH
- Public Opinion Research
- Political Research
- Social Structure & Lifestyle Research
- Socio-Economic Research
- Family & Child, Adolescent and Youth Research
- Tourism Research
- Health Research
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