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Market research on a product or service is used to identify individuals' preferences. You can have detailed data from this study where people's consumption habits can be determined. Market research, which provides information about the orientation of consumers, allows individuals or organizations to make more accurate strategic decisions. Competitive advantage can be gained with the empower of market research studies.
Research Methods Used
The approaches and methods used in research vary according to the nature of the data (information) to be obtained. Research methods, which vary according to the company, sector, or demand, are basically classified into two groups: qualitative and quantitative.
In this research method, a sample is determined to represent the general population, and research is conducted on this sample. The questionnaire containing the topics to be examined is directed to the individuals included in this sample. In this research method, answers to general questions such as who, and to what extent, are obtained. In quantitative research, it is important to correctly determine the sample that will represent the general population. Some statistical methods are used to determine the sample to be selected in general.
By using the quantitative method, objective results can be reached about the desired subject. As a result of the research process carried out on the sample, it is possible to reach accurate results regarding the general. The purpose of the research method in question should be determined. It is not possible to reach a result with research whose purpose is not clear.
Our Quantitative Research Techniques:
Qualitative research is research aimed at getting to know, understand, and describe the target audience. The aim is not to obtain numerical results, but to understand the subject under study more deeply and to look at events through the eyes of the target audience. In this research technique, the desired data are obtained by conducting conversations with people. Detailed questions are prepared for the people participating in the research about the subject to be studied. The questions to be asked are preferred to explain the subject in a good way. In addition to people's answers to the questions, their facial expressions and moods are also taken into consideration. This research method is a comprehensive and sincere information-gathering technique. The person asking the questions prepares and applies the necessary conversation process and questions to get the information they want.
Qualitative Research Techniques: